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Affiliate Program - basics, types and selecting qualified affiliate programs

2003-09-03
 

Basics of Affiliate Programs Affiliate Programs are revenue sharing arrangements between online vendors or sellers and their affiliates or resellers. Affiliates or resellers receive commissions, usually in percentage of sales, for any sales they generated or help generated. This is the Web version of retailer marketing channel. Small businesses can easily start affiliate programs to increase their sales, which is almost not possible without the Web. Any Web site owners with reasonable content and traffic can join affiliate programs for potential money making opportunities.

Choose Qualified Affiliate Programs The ease of starting an affiliate program makes identifying qualified affiliate programs uneasy. There're literally thousands of affiliate programs available on the Internet and the numbers keeps growing. The following factors will help you choosing qualified affiliate programs.

  • reputation of business and the affiliate program This is the single most important factor you should consider when signing up an affiliate program. You want to make sure your efforts will pay off. You can search the Web to see how other affiliates feel about the affiliate programs.
  • the amount of revenue share No doubt, you prefer to receive higher percentage of sales assuming other thing are equal.
  • ease of implementation The implementation of an affiliate program on affiliate side should be simple, trackable and reliable.
  • customer services Good affiliate programs should allow affiliates to track their commissions with online reporting capabilities.
  • clarity of the terms and conditions Make sure you can clearly understand the terms and conditions. There's no trap.



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