by Ken Hill
1. Use your autoresponders to conduct simple polls.
Your polls can give you valuable information that you can
use to make your ezine, site or product better. They can
also help you to make decisions concerning making changes to
your product, site, or ezine.
You can also make your ezine more interactive by running a
poll in each issue and then publishing the results in the
Using polls in this way will help you to increase your
readership as your readers will be interested in seeing the
results of the polls you've run.
2. Use your autoresponder to deliver an email course that
shares with your visitors the benefits of owning your
To create your course, you could use your articles as the
main content of your course or you could use them as a guide
to making your course.
You could also use questions you get from your visitors and
customers to write a course that your visitors would be
interested in and that increases your sales.
3. Make a multipart report available by autoresponder that
delivers extracts of your informational product.
Your multipart report will lead to more sales of your
product as it allows your visitors to try out your product
before they buy it.
To make up your multipart report you could use excerpts from
a single chapter of your informational product or you could
string together excerpts from several different chapters to
create your report.
4. Use your autoresponders to deliver training courses.
For instance, you could offer your new affiliates a generic
email training course that shows them how to make money
promoting affiliate programs.
Your course would not only encourage more people to join
your affiliate program but would also increase your profit
by elevating the number of your affiliates that effectively
promote your products to their visitors or subscribers.
5. Use your autoresponders to publish an ezine.
Autoresponders with a broadcast feature will handle your
subscribe and unsubscribe requests, and provide you with an
easy way to send out your issues to people that join your
Concentrate on making your ezine a valuable source of
information for your subscribers. Also add your personality
to your ezine by writing articles, adding an editors
section, or by giving your views on subjects of interest to
6. Use your autoresponders to deliver a "rate card" for
advertising on your website, or for purchasing advertising
in your ezine.
7. Use your autoresponders to deliver sample issues of your
Providing a sample issue is a simple and effective way to
increase your subscriptions by showing your visitors what
your ezine is all about.
Your sample issues can also increase the sign ups you get
from ezine directories that allow you to submit a sample
issue for their visitors to receive by autoresponder.
8. Use autoresponders to create a list that announces when
you've written a new article or articles for publication.
Your list will increase the number of ezine publishers and
webmasters that publish your articles, and can also help you
to increase sign ups to your affiliate program if you let
your affiliates use your articles as a promotional tool.
9. Use your autoresponders to announce when your directory
For instance you could create a list that announces when
your article directory is updated with new articles.
You could list the titles of the articles submitted to your
site along with the URL where they can be viewed.
Creating a list like this will build up repeat traffic to
your site giving you an excellent way to achieve more sales
of your products.
10. Use your autoresponders to send out an "evergreen"
"Evergreen" newsletters have all their issues already
completed. Each new subscriber gets the same first issue,
second issue, third issue, etc.,
Publishing an "evergreen" newsletter is a good choice for
people that don't have the time to publish an ezine on a
regular basis, but that would still like to reap some of
the benefits of publishing an ezine.
Publishing your "evergreen" newsletter can be as simple as
sending out a valuable tip every week that targets your
niche audience such as an informative weekly writing tip if
you sold a product aimed at writers.
Keep in mind that your "evergreen" newsletter should not be
on a topic where the information you provide your readers
could become outdated. Choose a subject where the
information you provide your subscribers will continue to be
relevant for a long period of time.
Article by writer, Ken Hill. Ignite Your Sales With
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