Ecommerce Market Research - An Introduction trends of ecommerce market, market segments and products/services
Characteristics of Products/Services products/services, positioning, offering mix and product life cycle
Consumer Market - the growth of B2C Market the growth of B2C Market
Business Market - the growth of B2B Market the growth of B2B Market
Conduct Market Survey Online steps of conducting online surveys
Tips For Developing An Effective Questionnaire Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective ......
Understanding Survey Software Features - Part I If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only ......
Understanding Survey Software Features Part II If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task.
Track Your Customers Footsteps using marketing Research Market research doesn't have to be sophisticated and expensive. While money can be spent to collect research data, there are many inexpensive ways to collect this data that are easily accessible to the small business owner.
Types of marketing research Marketing research techniques come in many forms, including:
Types of marketing research methods Methodologically, marketing research uses four types of research designs, namely:
Quantitative marketing research - Requirements and Procedures Quantitative marketing research is a social research method that utilizes statistical techniques.
Qualitative marketing research Qualitative research is a set of research techniques, used in marketing and the social sciences, in which data are obtained from a relatively small group of respondents and not analyzed with statistical techniques.
Marketing Research Method - Observational techniques In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting.
Marketing Research Method - Experimental techniques Experimental research designs are used for the controlled testing of causal processes.