|
Good online storefronts give consumers a new (but not strange) shopping experience
by combining the best of conventional shopping experience and the best of Web.
Login
Convenience sells. In a physical store, consumers don't have to identify
themselves before checkout (there're always exceptions, you do have to show your
membership cards to get into Sam's Club or Costco. In an online storefront,
users can keep themselves anonymous (without login) before checkout. Digital cash
(not widely adapted) allows users to make online purchase without revealing personal
information.
Shopping Cart
Functionality of a good online shopping cart mimics a physical shopping cart and
add more advanced features. Besides adding new items, removing items,
changing quantity, users can sort the items in the shopping cart,
keep the shopping cart for a period of time, or calculate total prices of the items
in the shopping cart.
Checkout
Customers don't have to wait online. The benefit of time-saving has successfully
lured many busy shoppers online.
Related Topics
Choosing an Ecommerce Shopping Cart
Product Search Design
Catalog Browsing Design - mostly ordered products, promotion products and new products.
Shopping Cart Comparison
Choosing the Right Online Shopping Cart - Part I
|