by Danna Henderson
When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, itís time to begin outsourcing
your order fulfillment. Although all order fulfillment centers offer the same basic services, their individual methods and costs will help
you choose one over the other. When selecting an order fulfillment service, keep the following in mind:
Order fulfillment warehouses are located all over the country. Itís more important to select a warehouse that is close in proximity to your
customers than to select one that is close to your business. For example, if your warehouse is located in California, and most of your customers
are located on the East coast, your shipping rates will be higher than if you had a warehouse located in Kansas. Fulfillment centers located
in the middle of the country will be able to ship to both the east and west coast for similar prices.
Fulfillment warehouses range from small business with just a few employees to large companies such as UPS. Select a fulfillment service that
can meet your daily order fulfillment needs. Do you have consistent orders each day or do your orders spike? If you have orders that spike,
be sure to choose a fulfillment center that can handle the extra workload and still ship the orders within the agreed timeline.
Most fulfillment centers offer a variety of shipping options. Make sure the fulfillment service you select offers all of the shipping options
you currently offer your customers and the shipping options that you may want to offer in the future.
Each fulfillment warehouse has itís own policy regarding order processing. For example some fulfillment centers will ship all orders that
arrive before 1pm on the same business day. If you miss the 1pm deadline, the order is shipped the next business day. This could impact
your customers if a next-day order is placed after 1pm. In this case, next day shipping turns out to be two-day shipping.
Order entry methods can be very important when considering a fulfillment service. The most common methods include:
Forwarding individual order invoices to the warehouse
Entering each order on the fulfillment centerís web-based system
Emailing an Excel spreadsheet with all order once a day
Each method has a different affect on your business. For example, you may save money by manually entering orders into a web-based application,
but it can be tedious if your business grows to the point where you have more orders than you have time to enter. You may pay a higher price
to automatically email each individual invoice to the warehouse, but it may be worth the extra costs to have orders may be shipped as they
arrive. Same day shipping could give you the edge over your competitor. On the other hand, if you have a high volume of orders, you wonít want
to individually enter each order into a web-based system and may not want to pay the extra charge of having individual orders emailed to
the warehouse. If you donít mind shipping the next business day, you can send an Excel spreadsheet containing all of your orders once a day.
Choose a warehouse that offers an order entry method that meets your business needs and fits your budget.
Communication is an important part of every business. There will be times when you need to contact the fulfillment center to modify a
customerís address or cancel an order. Select a fulfillment center that is available via phone and email. You should not have to wait more
than a few hours for a return email or call from the fulfillment center.
Mistakes will happen. Some customers will receive the wrong items or the items will be shipped to the billing address rather than the shipping
address. When interviewing potential fulfillment centers, ask about their error rate and their process for remedying the situation. For example,
do they issue UPS call tags to pick up the incorrect item and pay to ship a replacement item? Will they ship the replacement item at a faster
rate to compensate the customer?
Each fulfillment center operates under a different payment schedule. Some use sliding scales and require contracts while others charge per order
or per item with no contracts. You will also be charged a base fee to store your inventory at the warehouse and an additional fee per pallet or
per item. Be sure you have a clear understanding of the fulfillment centerís costs and any contracts.
When choosing a fulfillment center, create a checklist of the features you would like. Interview a member of the warehouse staff, as well as,
their references to make sure the warehouse will meet the needs of your growing eCommerce business. When you outsource order fulfillment, the
time that you normally spend packaging orders, managing inventory, and dealing with returns, can now be focused on growing your business. Use
this time to expand your product line, enhance your online image, promote your business or expand into new markets.
Copyright 2004. Danna Henderson. All Rights Reserved.
About The Author
Danna Henderson started ZIP Baby in order to provide parents with comprehensive potty training information and a large selection of potty
training products. For more information visit the ZIP Baby Potty Training Store.
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