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You have a great online business idea, useful products or valuable services.
You've spent weeks or months creating your eye-popping Web pages. You've picked
a top-notch hosting company to host your site. ... and wait money to pour into
your pocket. Surprisingly, nobody visits your site at all. Release of a Website
is really a new beginning of your e-adventure. You need to continuously promote
the site.
The most important part of your new web site promotion should definitely be to list your new web site with Google Search Engine as Google generates more search traffic than any other
Search Engines and most of Websites get over 80% of their traffic from search engines.
Conventional Internet Marketing Techniques Don't Work
Well for a New Site
All techniques of Internet Marketing promotion
will help you generate visitors. However, they don't work well or don't work at all
for new Web site Promotion.
| Technique | The Problems |
|---|
| submit to search Engines |
Google won't include a page unless it's linked by other pages.
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| submit to http://dmoz.org |
Free and easy to submit, but the chance of being listed is slim. |
| Announce in newsgroups |
You may get 2 or 3 visitors per post if you're luck. It won't help
your site be indexed by Google.
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| Email Campaign |
Where to get the mailing list? Email won't get your site into Google either. |
| Reciprocal Links |
Most site owners won't honor reciprocal links unless your page has PageRank 4 or higher.
How can your pages have a PageRank value if they aren't even in Google?
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Practical and Effective Way to Promote a New Site
The key to promote a new site on Google is to get your site linked by other sites
which are indexed by Google already.
Google updates the index database every 4 weeks, and now
moves to a continuous update. The Googlebot continuously crawls the Web. The more other
pages linked to your pages, the quicker your site will be indexed. It may take a few days or
4 weeks before your site is indexed into Google.
Find Link Pages Using right search terms on Google can help you find a list
of sites that will likely link to your site. If your site is related to music,
search term Music "add url" or music "add site" will show a list of pages
where you can submit or ask for links. There're many small directories
in each subject area, they always welcome addition of new sites. You should always be able
to find some pages (with PageRank value 4 or higher) related to your site. Make sure that
the url of a site on those pages is used to link to the listing sites. Some directories
link listing sites to a cgi script and that script will redirect visitors to target sites.
This helps directories to track number of hits and will generate traffic to your site as
well. But it won't help boast the PageRank value of your site.
Participate Discussion Forums Web Design forums
(cre8asite forums, devshed forums)
or Search Engine Marketing forums (HighRanking Forum,
SEOchat Forums) are the excellent places to learn Search Engine Marketing. Being a regsitered user of a forum, you can
place your URL in your user profile and that will help your site being indexed by search engines.
Simply asking questions in the forums will increase the chance of being indexed so long as your site url is
part of your signature files.
Finally, your site is indexed by Google. To generate more traffic from Google is another game called
search engine ranking and search engine optimization
Search Engine Promotion Companies
Search Engine promotion companies with reputation and experience will help
your new site promotion. Some of them have a client list page. If that page has a PageRank
value 4 or higher, simply on that page will get your site indexed by Google in less a month.
Googlebot checks the pages with higher PageRank more frequently than those with lower
PageRank value.
Shop around before you spend money.
Related Topics
Co-op Advertising Network - An Automated Free Link Exchange Program
Search Engine Marketing - Do It Yourself or Hire a Pro?
Search Engine Marketing Basics -
Write Search Engine Friendly Web Pages - Search Engine Optimization
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